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The site pablosepulveda.com had the following in the site, "Teléfonos 81 8318-6763 y 81 8318-6817." I noticed that the website stated " La practica profesional de Dr." They also stated " Pablo Sepulveda Arrambide esta a sus ordenes para todo tipo de Cirugía Estética, Plástica y Reconstructiva. La Cirugía Plástica es una especialidad quirúrgica que se ocupa de la corrección de todo proceso congénito, adquirido. La cirugía de busto es una decisión personal que cada persona debe tomar, para modificar la apariencia de su cuerpo." The meta header had cirugia as the first keyword. This keyword was followed by cirugia plastica, cirujano monterrey, and cirugia en monterrey which isn't as important as cirugia. The other words the site used was pablo sepulveda. cirujano plastico nuevo leon is also included but could not be seen by search parsers.